Notes on SEO strategy and content writing — how evidence-based content actually works, not the generic advice.
Schema markup won't rescue thin content, but it does help search engines parse what you've already built correctly — here's what it actually does.
Word count and keyword density are the wrong things to optimize. Here's what to check instead, and why.
A practical checklist for reading the top-ranking pages for a keyword before drafting anything — what to look for, and what to ignore.
Semantic similarity tells you two keywords sound alike. SERP overlap tells you Google already treats them as the same query.
Why the pages already ranking for a keyword tell you more about what to write than the keyword's topic ever will.