What's Absolute Audience Connect all about?


Every business that exists has purpose. Most of the time the purpose exists and is defined beyond making profits. As an extension of this, every business or brand wants to communicate to it's audience a message or a series of messages with particular intent(s). It could be profit oriented or could be beyond that as well.  This intent defines what the business or brand has to offer or atleast plan to offer. On the other hand, audience have their own set of perceptions associated with what they feel, aspire or want. This is the critical juncture! During this interlude, if the intent of the business message(s) plays a ruthless melody complementing the perceptions of the audience then we witness a symphony in absolute unison called Absolute Audience Connect™.

UNDERSTANDING PERCEPTIONS

The journey commences with understanding perceptions of the audience and planning the content accordingly

BUILDING A POWERFUL NARRATIVE

Content needs a powerful story that engages, motivates, captivates and activates the audience

MANAGING PERCEPTIONS

Use the narrative or story to manage audience perceptions or alter their thinking. This is critical


The first impression - seeing is believing


 


Now, is the time to understand what we do


We use perceptions to build powerful narratives and tell captivating stories that activate actions from your audience. To achieve this we use the prowess of our (copy)writing skills and the power of audio visual elements. We believe that business's and brands can thrive in the current competitive landscape only if they switch and adapt to a format what we term as " (copy)writing in motion". Yes, WE MAKE POWERFUL & MAGNETIC SHORT VIDEOS that are easy on the pocket and what we perceive as an evolution of our narrative (copy)writing. Videos can deliver content that tells a story and exhilarates the senses both at the same time. And this is what sells with your audience.

Having said that, scripting videos for business is a completely different cup of tea. It has to do with people and their perceptions. It’s not a game between the seller and the buyer about who can stand their ground. It’s not about how much money was earned or wasted. It’s not about how good or bad something is. It’s not about portraying your idea. Rather, it’s about changing the idea of people whom we want to cater to and impressing upon them why the change in their thinking is really good. To achieve this, you need WORDS which are not just words but which ARE carriers of perception and change! That's what the world calls as thought leadership.

We endeavour to be thought leaders and creators of astounding business video content. BUT our priority is to to help you connect with your audience!

VIDEO CONTENT STRATEGY

It's not a good position to be in if the intent of your message varies from the perceptions of your audience. We help you understand your audience through their perceptions and develop content in synergy with your intents.

VIDEO (COPY)WRITING & SCRIPTING

We believe that a video is not just about a script. Rather, it is a medium to pitch, convert and sell. So, how could this be ever possible without some good (copy)writing? We help you with the script and the (copy)writing

VIDEO MAKING

What's the fun if we don't make you a good and effective video after all the strategy and (copy)writing talk? It would be all talk and no action. So, we definitely make and deliver very cost-effective and hardworking videos.


How can our videos help your business?


 

AWARENESS & INTEREST

Creates awareness and generates interest among your audience

IDENTITY & POSITIONING

Differentiates and defines the personality of your business or brand

CLARITY OF MESSAGE

Helps communicate your message clearly & precisely

RETURNS

Activates conversion, consumption & defines the path to profitability


An opportunity to understand us real good


 

WE UNDERSTAND YOUR BUSINESS

Our collective experience and wisdom leaves no domain or vertical unexplored. We have been there, worked across business's and experienced the markets. We have a good understanding of what you might need. For the rest, we lend our ears to you.


 

WE FOCUS ON THE ALTER EGO

The sparkstik™ style & writetoon™ videos focus on just one thing Absolute Audience Connect - the alter ego of magnetic (copy)writing. We learn, create, optimise & reinvent ourselves as a passion. Mindful content is the remedy to mindless thinking.

WE DON'T TELL STORIES

Not to demean, but stories are for children. The tough world of business is ruthlessly competitive with no place for cock and bull stories. We decode intents and build powerful narratives that favourably change the perspectives and ideas of your audience.


 

WE ARE EASY ALL THE WAY

Relationships are to be nurtured hence we go easy on them and glide along with you. But we take our work very seriously. We are easy on the pocket but not on your growth! We are easy on what you want but not on the quality we give. We are easy to approach.


This is where you get to read the awesome stuff


 


This is where we get to know you


 

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