WriteIntent vs Frase
Frase's entry price: Starter plan, $39/mo billed annually ($49/mo month-to-month) — 10 articles/month, 1 seat, 1 site; the auto-draft-and-publish Agent isn't included until Professional. WriteIntent starts at $20/mo, published, self-serve.
“Frase's current homepage pitch is "the content operating system for AI search": "Rank on Google. Get cited by AI... Frase learns your brand and runs the whole loop, from research to rewrite," contrasting itself with tools that "do one job, then hand the rest back."”
| Factor | Frase | WriteIntent |
|---|---|---|
| Starting price | Starter plan, $39/mo billed annually — 10 articles/month, 1 seat | $20/mo, 8 articles/month |
| Full-draft automation | Gated to Professional ($103/mo annual) and up — the "Agent" that drafts and auto-publishes isn't on Starter | Included on every plan — a complete, editable draft from the keyword, in one pass |
| Cost per article, agent-enabled tier vs. WriteIntent Pro | ~$2.58/article (Professional, 40 articles ÷ $103/mo) | ~$1.56/article (Pro, 25 articles ÷ $39/mo) |
| Core research step | SERP Analyzer extracts headers, questions, and stats from top-ranking pages into a brief you then write from | Same live-SERP evidence gathering, fed directly into the written draft rather than a separate brief to execute later |
| Developer/agent integrations | MCP server, CLI, and API for running Frase from Claude, Cursor, or your own scripts | No MCP server or developer API today — browser-based only |
Pricing checked July 2026 directly on frase.io/pricing. Frase's tiers: Starter $39/mo (annual) / $49/mo (monthly), Professional $103/mo (annual) / $129/mo (monthly), Scale $239/mo (annual) / $299/mo (monthly), Enterprise custom.
Frase built its reputation on the content brief: enter a keyword, and it scans the actual top-ranking pages — including People Also Ask — to pull out headers, questions, topics, and stats in under 30 seconds. Historically that brief was a research step you then wrote from separately. Frase's 2026 homepage now promises to "run the whole loop, from research to rewrite" through an Agent that drafts and auto-publishes content — but that capability is gated to the Professional tier ($103/mo billed annually) and above. On the $39/mo Starter plan most solo searchers land on, you still get the brief, and you still do more of the writing yourself. WriteIntent writes the complete article in one pass on every plan, including its cheapest one.
Run the numbers per article and the gap holds even where Frase's automation does kick in. Starter is $39/mo (annual) for 10 articles — about $3.90 per article-equivalent, and that's before the auto-draft Agent is even available. Professional, where the Agent turns on, is $103/mo (annual) for 40 articles, about $2.58 per article. WriteIntent's $20/mo Starter (8 articles) works out to about $2.50 per article and already writes the full draft; its $39/mo Pro plan (25 articles) is about $1.56 per article — cheaper than Frase's Agent-enabled tier, while producing a complete draft from the start rather than a brief plus an upsell to automate the writing.
Frase's SERP Analyzer and WriteIntent's brief-building step do genuinely similar research — both pull from the pages actually ranking rather than guessing at structure. The difference is what happens next: Frase's model, at least below Professional, hands you that research back as a brief for you to execute; WriteIntent takes the same kind of evidence straight into a finished, editable draft, so there's no separate step where the research sits waiting to be turned into copy.
Frase has real strengths WriteIntent doesn't try to match: an MCP server and CLI for running Frase from Claude, Cursor, or your own scripts, an API, and Content Guard-style monitoring of existing pages for content drift, plus AI-visibility tracking across ChatGPT, Perplexity, Claude, and Gemini depending on tier. WriteIntent doesn't have a developer API, an MCP server, or ongoing page-monitoring today — if that kind of tooling or fleet-level monitoring is what you need, that's Frase's actual niche. If what you need is a keyword in and a complete, researched article out, today, at the lowest available price, that's what WriteIntent is built around.
Yes, at entry and per article. WriteIntent's Starter is $20/mo for 8 articles (~$2.50/article). Frase's Starter is $39/mo billed annually ($49/mo month-to-month) for 10 articles (~$3.90/article) — and that tier doesn't include Frase's auto-draft-and-publish Agent, which only unlocks on the $103/mo Professional plan.
Not fully. Frase's $39/mo Starter plan gives you content briefs, SEO/GEO scores, and an editor — the Agent that drafts and auto-publishes content is gated to the $103/mo Professional tier and above. WriteIntent writes a complete, editable article on every plan, including its cheapest one.
No, not today. Frase offers an MCP server, CLI, and API for running it from Claude, Cursor, or custom scripts — a real capability WriteIntent doesn't have. WriteIntent is browser-based: you generate and edit the article in the app.
No, for the tiers most people compare — Frase's Starter, Professional, and Scale plans are self-serve, as are both WriteIntent plans. Only Frase's Enterprise tier requires a custom quote.
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