FOCUSSED SERVICE TO BUILD YOUR BRAND ON THE  SOCIAL PLATFORM USING OUR POWERFUL IPSS CONTENT FRAMEWORK


Social Media Marketing is an activity or collection of activities which drive traffic through social networking sites, with the end goal of popularising a brand, product or service. It can also extend to some result oriented call to action...like a flash sale or End of Season sale. The world of social media is very vast and deep with each social site being strong and unique to a particular offering. Twitter is best for short pointed messages or announcements. Facebook posts are good for medium sized content, creating buzz...etc. Instagram is all about stories and narratives through images. YouTube is great for propagating video content and LinkedIn is about industry based or profession based articles.

The advantages of well executed SMM are:

  • Boosts social media ranking
  • Impacts search result pages
  • Builds good online reputation
  • Drives targeted traffic to websites
  • Gets quality backlinks critical for SEO & SERP
  • Helps the Brand stay connected with customers
  • Helps the Brand understand audience intents

 


Social Media Content

We develop and curate effective social content in three categories


 

GRAPHIC CONTENT

Visual elements aid and complement the written word. It could be images or illustrations; we plug in the right fit to get the awe factor going.

VIDEO CONTENT

Short videos, teasers, product videos, tutorials.... we do them all. Get your social connect to be vibrant, magnetic and immersive

PODCASTS

Invest in the future of audio consumption. Get recognized as a thought leader in your domain and be heard for the right reasons


Social Media Strategy

We follow a simple & methodical process monitored at every stage to ensure maximum efficiency


 

SEED

Placing appropriate content across the identified content vehicles. The skill is in planting it right & bright.

TRIGGER

Whet the appetite of select audience with the seeded content. This helps initial testing and word of mouth.

PROPAGATE

Disseminate and spread the placed content with speed and accuracy. Timing is the most critical element.

ANALYSE

Analyse the outcome of disseminated content. Try and understand what worked and what didn't.

OPTIMIZE

Course correct and rectify the content if required, based on the analysed information

REPLICATE

Create and disseminate fresh content based on templates developed from earlier experiences. Avoid reinventing.


Social Media Quotient

Your social media quotient is mapped and ascertained based on the 3 parameters mentioned below


 

PRESENCE

How strong is your presence across relevant social media platforms. Do you pop-up every now and then?

ACTIVITY

Do you keep placing and changing fresh content regularly? Does your content influence?

RESULTS

Do your campaigns & activities work consistently? Are you learning what doesn't work with your audience?


Analytics. Metrics. Results.

A birds eye view of why to measure and what to measure


 

REACH

The number of unique users who saw your post or article. How far is your content spreading across social? Is it actually reaching user’s feeds?

CLICKS

The number of clicks on your content, banner, company name or logo. Tracking clicks per campaign is essential to understand mindsets.

ENGAGEMENT

Engagement is about seeing who interacted and if it was a good ratio out of the total reach. Sheds light on audience perceptions & willingness

HASHTAG PERFORMANCE

What were your most used hashtags? Which hashtags created the most engagement for you? Which hashtags made sense to your brand?

ORGANIC & PAID LIKES

Not just your standard Likes! These likes are defined from paid or organic content. Based on traction got, paid options are explored

SENTIMENTS

Measurement of how users reacted to your content. What type of emotions are people associating with your campaign? What are they saying?