NARRATIVE INTENT is the buzz word behind our


 

INTENTS

Decoding intents helps understand human thought process, behaviour, perceptions and purpose of actions. It helps give a strong character to content.

PSYCHO-SEMIOTICS

Unfolds the secrets of how humans understand words and perceive meanings in different contexts. Provides decisiveness and magnetism to content

STYLISTICS

The right usage of words within apt sentence constructs appeals to human emotions and rational alike. Stylistics adds finesse, oomph! and awe to content


we pick our brains using the 6i's


 

INTENT TO

SEEK

This is what we term as our thirst for quest. Curiosity being a constant and not a variable! Desire to be constantly on lookout for THE NEW.

INTENT TO

DECONSTRUCT

We disassemble and start things from ground zero. The learning is in breaking things down and the fun is in building it up! Isn't it?

INTENT TO

UNDERSTAND

We love to see things beyond the obvious. Understanding contexts, tracing rare insights and dabbling with semiotics processed in the human mind.

INTENT TO

DIFFERENTIATE

It's just not enough to think out-of-the-box! We also think in-the-box and around-the-box. Being distinct is all that matters! A great narrative is the only true differentiator.

INTENT TO GIVE

UNIQUE EXPERIENCE

People seek experiences from everything they come in contact with. Your content being no exception. And...this is what we work hard to fulfill.

INTENT TO

LEARN & REPEAT

Doing it once is being lucky. Doing it often and improvising from the previous one is the sign of humility & maturity. So we think! And...we are what our thoughts are.


Deconstructing our Content Consulting!


The umpteen years of our combined professional experience on Brands, strategic communication & business writing across markets helped us realize the power of harnessing intents. By being sensitive & intuitive to our intents as well as others, we get access to thoughts and processes that work within the human brain. Insights culled out from these and scripted into words and sentences form powerful narratives. These narratives have the power to influence humans about a brand, product, service or another human being in ways more than we may expect. Narratives embellished with the right stylistics combined with deep insights from Psycho-Semiotics, are extremely powerful in influencing the thought process and persuading the human mind to think favourably about your brand or business. It's always the right intents that get the best content, rapt attention and desired results!


 

BRAND CONTENT

Brand identity, Style guide, positioning, tone of voice...

INTENTS & INSIGHTS

Do intents matter to your brand and organization? How insights help make a difference ...

WRITING STRATEGIES

What style of writing suits your brand and is it contextually apt?