WANT TO UNDERSTAND ABOUT YOUR BRAND, THE MARKET & AUDIENCE?

We believe that brands built on the foundation of INTENTS march ahead in the appropriate direction.


 

BUSINESS INTENTS

Broadly encompasses intents related to promoters, owners and investors

MARKET INTENTS

Primarily deals with intents in the domain, category and competitors

AUDIENCE INTENTS

Specifically deals with intents related to audience and end consumers


Our brand consulting framework is based on 6 intents (6i's)


 

1. INTENT TO SEEK

This is what we term as our thirst for quest. Curiosity being a constant and not a variable! Desire to be constantly on lookout for THE NEW.

2. INTENT TO DECONSTRUCT

We disassemble and start things from ground zero. The learning is in breaking things down and the fun is in building it up! Isn't it?

3. INTENT TO UNDERSTAND

We love to see things beyond the obvious. Understanding contexts, tracing rare insights and dabbling with semiotics processed in the human mind.

4. INTENT TO DIFFERENTIATE

It's just not enough to think out-of-the-box! We also think in-the-box and around-the-box. Being distinct is all that matters! A great narrative is the only true differentiator.

5. INTENT TO GIVE UNIQUE EXPERIENCE

People seek experiences from everything they come in contact with. Your content being no exception.

6. INTENT TO LEARN & REPEAT

Doing it once is being lucky. Doing it often and improvising from the previous is the sign of humility & maturity. So we think! And, we are what our thoughts are.


WE GIVE DECISIVE DIRECTIONS

We leave the preaching, faffing & long end of the rope for the less competent...


 

ANALYSIS

Consolidation of learning's from market and audience.

GIVING AN IDENTITY

Defining the personality, style, tone of voice...etc

POSITIONING

Fixing what your brand needs to be known as.

WHAT, HOW & WHERE TO TELL

Recommendations on brand message, content & media


 

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